New SKECHERS Super Bowl Ad Launches Early: Footwear company releases Skechers GOrun 2 ad starring the world’s fastest land animal

February 1, 2013 by Leave a comment

Following in the footsteps of an adorable French Bulldog named Mr. Quiggly that wore Skechers GOrun footwear during last year’s Super Bowl, SKECHERS USA, Inc. today released the first commercial for Skechers GOrun 2 performance footwear, which will premiere on TV during Super Bowl XLVII. Fans can now get a sneak peek of the ad ahead of the 100-million-strong audience for Sunday’s game.

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

Man befriends gazelle in the Skechers GOrun 2 Super Bowl Commercial (Photo: Business Wire)

This year, the fast cat is center stage in a spot that again uses humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear. The ad is slated to air after the two-minute warning of the first half.

A brief teaser for the Skechers GOrun ad was released on YouTube last week, generating early buzz with nearly 300,000 views. And on Wednesday, Bleacher Report placed the ad at No. 2 in its “Super Bowl Commercials: 2013 Power Ranking”. SKECHERS continues to leverage the power of social media with a Facebook sweepstakes tied to the campaign that promotes both the ad and Skechers Performance product.

The 2013 Super Bowl campaign, which also includes a Joe Montana SKECHERS Relaxed Fit ad, marks SKECHERS’ fourth consecutive year of commercials on the world’s biggest advertising platform. In 2010, the Company first utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined the adorable Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far – ranking third on the USA Today Ad Meter.

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SKECHERS TO AIR TWO COMMERCIALS DURING SUPER BOWL: Footwear company will launch Skechers GOrun 2 with humorous ad starring the world’s fastest land animal and bring back Joe Montana for Relaxed Fit men’s footwear

January 23, 2013 by Leave a comment

Following up on last year’s wildly successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. today announced that the Company will return to the Big Game with two unique campaigns. The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. SKECHERS will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS‘ fourth consecutive year of commercials on the world’s biggest advertising platform. In its first year, the Company utilized the star power of Joe Montana to launch its fitness division, and then followed up in 2011 with Kim Kardashian in the Company’s fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

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SKECHERS and Marathoner Meb Present $25,000 and Footwear for Hurricane Sandy Relief

November 9, 2012 by Leave a comment

SKECHERS USA, Inc. announced that elite marathon runner Meb presented a $25,000 check to the Mayors Fund in New York City on behalf of SKECHERS for rebuilding efforts after the destruction of Superstorm Sandy. Meb also appeared on Monday at a special fundraising event at the SKECHERS Times Square store where the footwear company donated 20% of all sales raising additional money for the Hurricane Sandy New Jersey Relief Fund.

Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)

Meb joins SKECHERS employees in Times Square to load shoes that will be distributed through disaster relief organizations in New York and New Jersey. (Photo: Business Wire)

To aid families that have been displaced or lost their homes during the hurricane, SKECHERS worked with Fashion Delivers to get 500 pairs of footwear immediately into the hands of two relief efforts: the Secaucus Municipal Center in New Jersey and The Legacy Center in Queens. SKECHERS also will be donating a large number of pairs via its charity footwear line that will reach children impacted by the storm in December.

“I arrived last week in New York to run as I have so many times before. Then after witnessing the storm’s devastation and hearing stories from those affected, the priorities of this amazing city became crystal clear,” began Meb. “There’s always another race, but those who lost their homes or friends or family members need our assistance today. I’m fortunate to be here and I hope that together with SKECHERS we’ve been able to help some of those who need it most.”

“Many of our retail associates and retail partners were impacted by this storm,” added SKECHERS president Michael Greenberg. “So, we quickly mobilized to figure out how to best help and we’re glad Meb was able to collaborate on raising both money and awareness. We also want to thank the countless runners – both local and visiting for the marathon – who attended our fundraising event on Monday. It’s truly a fantastic and supportive community.”

In 2009, Meb made history as the first American to win the prestigious ING New York City Marathon since Alberto Salazar in 1982. He also won a Silver Medal competing in the marathon during the 2004 Olympic Games in Athens. And at age 36, Meb achieved back-to-back PRs in the 2011 New York City Marathon (2:09:13) and the 2012 Olympic Trials in Houston (2:09:08) wearing Skechers Performance footwear. Meb currently appears in the global marketing campaign for Skechers GOrun ride.

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SKECHERS Pier to Pier Friendship Walk Breaks Records in its Fourth Year: SKECHERS Foundation Raises More than $750,000 for Children with Special Needs and Education

October 30, 2012 by Leave a comment

Brooke Burke-Charvet and SKECHERS president Michael Greenberg at the fourth annual SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)

Brooke Burke-Charvet and SKECHERS president Michael Greenberg at the fourth annual SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)

The SKECHERS Foundation today announced that more than $750,000 was raised for children with special needs and education through Sunday’s Pier to Pier Friendship Walk. The 2012 donations were significantly higher than last year’s total of $580,000 thank to the record number of walkers, more than 8,500 people, and the many donations by local and national businesses, including presenting sponsor Nickelodeon.

“Four years ago when the SKECHERS Pier to Pier Friendship Walk began we had 2,200 people come out; now we’ve surpassed 8,500 walkers in 2012, which is a testament to the compassion and dedication of our community,” said SKECHERS president Michael Greenberg. “The $750,000 we raised through this year’s walk will help many children with special needs continue to thrive through the Friendship Circle programs; it’s inspiring to see what a big impact small gestures can make. Many education foundations that are in dire need of funding will also benefit from the money we’ve raised through this year’s walk.”

The 3.4 mile walk from the Manhattan Beach Pier to the Hermosa Beach Pier and back was hosted by fitness expert Denise Austin, who rallied the crowd before the walk. Legendary Hall of Fame baseball manager Tommy Lasorda also spoke about the importance of giving back to make a positive impact in the community, and Dancing with the Stars co-host Brooke Burke-Charvet congratulated SKECHERS and all the walkers for making a difference to help children with special needs and for supporting education foundations.

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SKECHERS Announces Celebrity Hosts for Fourth Annual Pier to Pier Friendship Walk Presented by Nickelodeon: Tommy Lasorda, Brooke Burke-Charvet and Denise Austin support children with special needs and education

October 18, 2012 by Leave a comment

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that legendary Hall of Fame baseball manager Tommy Lasorda, Dancing with the Stars co-host Brooke Burke-Charvet, and fitness expert Denise Austin will host the fourth annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 28. Each celebrity shares a long history with SKECHERS; Lasorda – a loyal friend of the Company for many years – will appear in a new SKECHERS ad campaign later this fall, and both Burke-Charvet and Austin have supported the Company’s footwear collections as celebrity endorsees.

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS is anticipating 10,000 participants at this year’s Pier to Pier Friendship Walk, which is presented by Nickelodeon, and will aim to surpass the $600,000 fundraising total from 2011. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational programs, maintain smaller class sizes, upgrade school technology, as well as support The Friendship Circle – a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social programming.

“We are thrilled that Tommy, Brooke and Denise are hosting this year’s walk and devoting their time to help the SKECHERS Foundation raise awareness and funds for these important causes,” said SKECHERS president Michael Greenberg. “Schools rely on this additional funding to maintain valuable programs that are constantly threatened by budget cuts, and the Friendship Circle creates a life-changing environment that not only helps children with special needs, but also influences teen volunteers to become caring mentors who give back to the community. These children are the future of our nation, so it’s crucial that we step up and provide the financial support they need to succeed.”

“When I participated in last year’s SKECHERS Pier to Pier Friendship Walk, it made such a dramatic impact on me that I was compelled to return this year and show my support,” said Brooke Burke-Charvet. “These kids are truly inspiring, and watching them join together to save our schools and support children with special needs is such a great example for other communities across the country. I hope people recognize what SKECHERS has accomplished through the Pier to Pier Walk, and it compels them to show support for this important cause at a national level.”

Traveling from the Manhattan Beach Pier to Hermosa Beach Pier and back, the 3.4-mile walk will include performance from local school bands, cheerleading teams and free activities for the entire family. The Pier to Pier Walk will also be followed by the 22nd annual World Famous Pumpkin Races at the Manhattan Beach Pier.

Individuals, families, team leaders and team members can register online at skechersfriendshipwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the morning of the event is $30. Registered participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk t-shirt, goody bag and complimentary water and drinks along the walk route. For those who cannot participate, donations will also be accepted until the day of the walk; event sponsors and volunteers are also welcome to participate.

 

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SKECHERS Foundation and Tommy Lasorda Host Children with Special Needs at Dodger Stadium

August 7, 2012 by Leave a comment

SKECHERS Foundation, a SKECHERS organization designed to support families and communities in need, announced that it partnered with Hall of Fame manager Tommy Lasorda to host a day at Dodger Stadium on August 1 for members of the Friendship Circle, an organization dedicated to nurturing and inspiring the special needs community. The event included 100 children with special needs and their families, and five children with special needs were given the opportunity to join Lasorda down on the field with the current Dodger players before the first pitch.

The Dodgers event launched a community-wide campaign for fourth annual SKECHERS Pier to Pier Friendship Walk – a Nickelodeon-sponsored Southern California event that raises funds for The Friendship Circle and education. Lasorda has co-hosted the Walk since its launch in 2009 and will co-host the 2012 Walk on October 28.

“The Friendship Circle has a special place in my heart. These kids give such joy and love, they can people’s lives. I know they’ve changed mine,” said Lasorda. “I’m so excited to take them to the place I love – and I can’t wait to be part of our next walk. The Pier to Pier Friendship Walk makes such a big difference for these kids every year, and for education too. I’d love for everyone at our games to join us and walk for our kids!”

“Going to a baseball game was one of my favorite memories as a kid – and there’s nothing like doing it with Tommy himself!” added Michael Greenberg, president of SKECHERS. “This is a day that these kids will cherish for the rest of their lives – and I’m so grateful to Tommy for helping us make this a reality, as well as all the years he’s hosted the Walk. It’s such a great way to tell baseball fans and our community about this event.”

An extension of the SKECHERS Foundation, the SKECHERS Pier to Pier Walk gathers donations for Friendship Circle projects such as teen mentorships, support groups and programs for children with special needs and their families, as well as equipment, salaries, and supporting materials for compromised schools. For more information about the SKECHERS Pier to Pier Friendship Walk and the SKECHERS Foundation, please visit http://www.skechersfriendshipwalk.com

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Celebrate Global Employee Health and Fitness Month with SKECHERS!

May 15, 2012 by Leave a comment

All month long, the National Association for Health and Fitness will be promoting the benefits of a healthy lifestyle to employers and employees through worksite health promotion activities and environments as part of their Global Employee Health and Fitness Month campaign.

According to a study presented at the 2011 American Institute for Cancer Research annual conference, more than 90,000 new cancer cases a year in the United States may be due to physical inactivity and prolonged periods of sitting. 1 Since many employed adults spend their time sitting behind a desk in an office building, it is important to remember to move around and stay active to help lower the risk of certain cancers and diseases.

For some, it can be difficult starting or sticking to an exercise routine due to busy schedules and hectic lifestyles, but every little bit of physical activity can help. Certified personal trainer and freelance writer Paige Waehner shares some tips in her article, “Exercise at Work,” on how to stay active during the work week. Waehner recommends that employees:

  • Sit on an exercise ball instead of a chair to strengthen your abs, back and help posture
  • Set an alarm to go off every hour to remind you to stand up and move
  • Take the stairs whenever you can
  • Deliver documents to co-workers in person rather than by email
  • Get a headset for your phone so you can move around while you talk

Epidemiologist Christine Friedenreich of Alberta Health Services in Calgary, Canada reviewed more than 200 cancer studies worldwide and found evidence that regular physical activity can reduce the risks of breast cancer, colon cancer and endometrial cancer by 25% – 30%. The results also suggested that regular exercise reduces the risk of lung, prostate, and ovarian cancer, too.2

How are you staying active during the work week?

1, 2 Hellmich, Nanci. “Prolonged sitting linked to breast cancer, colon cancer”. USA Today. November 3, 2011. http://www.usatoday.com/news/health/medical/health/medical/cancer/story/2011-11-03/Prolonged-sitting-linked-to-breast-cancer-colon-cancer/51051928/1

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Walk in Barefoot, Receive Free BOBS!

May 4, 2012 by Leave a comment

Take off your shoes, Southern California! Join us in celebrating the grand opening of SKECHERS new retail store at the Riverside Galleria at Tyler. SKECHERS will give away a free pair of BOBS from SKECHERS to the first 100 people who walk into the store barefoot, and the second set of 50 customers will get a $10 discount card. Plus, there will be a special appearance by Kewl Breeze and free giveaways!

For every pair of BOBS from SKECHERS given away or purchased, there will be another pair donated to a child in need. Get something for yourself while helping others. It’s a win/win!

SKECHERS new retail store at the Riverside Galleria at Tyler will open at 10 am on Friday, May 11, 2012. Click here for directions to the new SKECHERS location at 1280 Galleria at Tyler, Riverside, CA 92503.  (91 Freeway at Tyler Street.)

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Celebrate World Health Day with SKECHERS!

April 7, 2012 by Leave a comment

Sometimes the only thing that’s harder than sticking to your health and fitness goals is coming up with the goals themselves. If you haven’t had time to sit down and write out your list, this weekend might be the perfect time to start coming up with a plan.

Today, the World Health Organization celebrates its annual World Health Day. Although the theme of this year’s World Health Day is focused on aging and health, the World Health Organization says it’s important to maintain physical activity and practice healthy habits early in life.

According to a United States health statistic report released by the Center for Disease Control, only 36% of young adults aged 18-29 get regular physical activity in their spare time as of 2005-2006, and only 26% partake in strength training at least two times each week. The report also states that while obesity rates are rising more slowly than previous decades, more than one-third of adults aged 20 and older are obese.

Want to set some personal health and fitness goals, but aren’t sure where to start? Amy Jones, a Success Skills contributor at Selfgrowth.com, shares the most common goals for maintaining a healthier lifestyle:

1)      Shed pounds

2)      Push yourself

3)      Build muscles

4)      Tone the body

5)      Drink more water

And if any of your goals include physical activity, SKECHERS has the latest styles to help meet all your fitness needs. From SKECHERS Resistance Runner ProSpeed sneakers for runners to Shape-ups Liv by SKECHERS for walkers, SKECHERS has something for everyone at any activity level.

It’s never too late to choose a healthier lifestyle. How do you plan on aging well for the World Health Organization’s World Health Day?

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Gear Up for National Nutrition Month in SKECHERS!

March 6, 2012 by Leave a comment

According to The Healthy Eating Guide, there are currently more than 25,000 fast food chains in the United States (an increase of more than 1,000% since 1970). Not only have the number of these establishments gone up in recent years, but the average serving size for burgers, fries and sodas have tripled since the 1970s, too.

With fast food chains (and adult obesity rates) on the rise, the Academy of Nutrition and Dietetics would like to offer some tips and educational resources to help “Get Your Plate in Shape” this month during its annual National Nutrition Month campaign.

Some of the organization’s nutritional tips include:

  • Eating a variety of fruits and vegetables
  • Eating more whole grains
  • Cutting your sodium intake
  • Controlling your portions

Aside from nutritional advice, the Academy of Nutrition and Dietetics also recommends that adults stay physically active by performing at least two hours and 30 minutes of activities that require moderate effort (e.g., brisk walking) each week.

Whether you’re already an avid runner or are just starting to conquer your health goals, SKECHERS has plenty of fitness styles to suit your needs and help get you moving during National Nutrition Month:

SKECHERS® GOrun for men and women

This ultra-lightweight, flexible shoe is perfect for all the runners out there looking to stay physically active.  SKECHERS® GOrun works to elevate the natural running experience, allowing runners to interact with and respond to practically any surface. SKECHERS® GOrun features an efficient mid-foot strike design and GOimpulse sensors for enhanced sensory feedback.

SKECHERS® GOwalk for men and women

SKECHERS® GOwalk elevates the natural walking experience, making it the perfect shoe for those who like to go on daily walks or do errands around town. Like SKECHERS® GOrun, SKECHERS® GOwalk is radically lightweight and flexible while promoting a natural stride for a more efficient and responsive walk.

Check out skechers.com for more of the hottest fitness styles for men and women.

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