Mark Cuban, a SKECHERS GOrun Fanatic?

Mark Cuban seems to be the newest and most excited fan of SKECHERS® GOrun.   SKECHERS® GOrun works to elevate the natural running experience, allowing runners to interact with and respond to practically any surface.  SKECHERS GOrun features an efficient mid-foot strike design and GOimpulse sensors for enhanced sensory feedback.

According to Mark, “If you can’t get the best performance ever out of these shoes, you shouldn’t be running.”

Click to Watch Mark Cuban and SKECHERS GOrun on Extra TV

Brooke Burke Celebrates her Expanded Relationship with SKECHERS

American TV personality and SKECHERS spokesperson Brooke Burke was recently spotted the FN Platform Show in Las Vegas.  Burke, who currently stars in the SKECHERS ProSpeed and Shape-ups Liv by SKECHERS™ campaigns, autographed her book “The Naked Mom” and posed for photos with fans.  Burke also gave the crowd a preview of the new SKECHERS GOrun lightweight running shoes – her bright purple pair will be available in stores soon!

Burke has a long history with the brand – she appeared in her first SKECHERS campaign in 1994.  Burke recently extended her current contract and will continue as the global face of SKECHERS through 2013.

Want to learn more about Brooke’s shoes and read what other SKECHERS endorsers are saying? Check out SKECHERS.com or visit select SKECHERS retail stores to get your own pair!

SKECHERS Announces Endorsement Deal with Former NYC Marathon Winner and Olympic Medalist

Want to train like Meb? Look out for SKECHERS GOrun fitness sneakers, set to launch this fall!

SKECHERS USA, Inc., a global leader in the footwear industry and the number two athletic footwear brand in the UnitedStates*,today announced that it has signed an agreement with distance runner Meb Keflezighi to endorse SKECHERS Fitness performance footwear and apparel in a worldwide multiple-medium marketing campaign.

Keflezighi will be running in the World Marathon Majors (including the 2001 ING New York City Marathon), road races, and Olympic Trials through August 2012 exclusively in SKECHERS Fitness performance footwear featuring the Company’s innovative SmartShoe™ mid-foot strike technology for serious athletes and active enthusiasts. Keflezighi will also be consulting on the development of performance product and SKECHERS expects to coordinate the launches of exciting new competition-ready running lines with his professional racing appearances.

“SKECHERS’ new performance shoes change the way I run for the better,” said Keflezighi. “I’ve been a heel strike runner my entire life, but I am now wearing SKECHERS to maximize the efficiency of my foot strike. My shoes are my most essential piece of equipment and right now SKECHERS has the footwear I need to succeed. I’m excited to be partnering with this groundbreaking company.”

“Meb is rock star in the running world and the fact that he trusts our revolutionary running product to carry him across the finish line is a huge win for our position in the performance arena”, added SKECHERS president Michael Greenberg. “As an Olympian and professional athlete, Meb brings real gravitas to SKECHERS performance footwear that will inspire runners around the world to experience our mid-foot strike technologies for themselves.”

Meb Keflezighi gained international attention when he beat the odds to win a silver medal in the marathon after a dramatic race at the 2004 Summer Olympics in Athens. Seventy days later, he placed second in the prestigious 2004 ING New York City Marathon. Despite a potentially career-ending injury during the 2008 Olympic Trials, Meb surprised the track and field world again by winning the 2009 ING New York City Marathon – the first American to do so in 27 years. Currently the most decorated United States distance runner, Meb is the former American record holder in the 10,000 meters, a 20-time national champion, and the greatest distance runner in UCLA history.

In 2010, Meb released his inspiring autobiography, “Run to Overcome” (Tyndale House Publishers). He’s also the founder of the MEB Foundation – an organization that promotes “Maintaining Excellent Balance” through healthy action and positive lifestyle choices to school-aged children.

SKECHERS Fitness’ campaign with Meb Keflezighi is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing as well as event appearances for SKECHERS fitness footwear and apparel.

The SKECHERS Fitness Group™ offers athletic footwear that features numerous cutting-edge patented technologies for running, training and walking. With a wide range of styles released under Resistance, Shape-ups® and Tone-ups® lines, SKECHERS Fitness products meet the needs of everyone from the casual enthusiast to the serious athlete. Currently in development, the new performance running and training footwear will debut for Holiday 2011. Men’s and Women’s SKECHERS Fitness lines are available in sporting goods, department and specialty athletic stores around the world.

*Sporting Goods Intelligence, July 25, 2011

Jennifer Clay
SKECHERS USA, Inc.

SKECHERS Announces Marketing Campaign Featuring Rising NFL Star

SKECHERS USA, Inc. a global leader in the footwear industry and the number two athletic footwear brand in the United States*, today announced that it has signed a two-year marketing agreement with the New England Patriots running back Danny Woodhead to endorse the SKECHERS Fitness footwear collection. The football star will represent the Company’s high performance footwear and apparel lines in a worldwide multiple-medium marketing campaign.

Woodhead’s endorsement will include two product lines that he will use to prepare for the upcoming NFL season: SKECHERS Resistance ProSpeed running shoes and ProTR training shoes, SKECHERS Fitness styles designed with the ground-breaking SmartShoe mid-foot strike technology for serious athletes and active enthusiasts.

“From the moment I tried the new SKECHERS Resistance products, I could feel a difference in the way my body responded during training,” said Woodhead. “The new Resistance footwear is lightweight, yet continues to challenge your muscles, and provide support and cushioning. I’m excited to wear SKECHERS and enhance my training regimen with this revolutionary new footwear.”

“Danny’s athleticism and dedication are truly inspiring, and we’re thrilled to have an elite NFL athlete training in the new SKECHERS Resistance products,” said SKECHERS president Michael Greenberg. “SKECHERS has truly evolved into a performance footwear brand, and Danny’s presence in our upcoming marketing campaign is a testament to the success of our fitness products.”

Woodhead’s NFL “Cinderella Story” began at Chadron State College in Nebraska, where he set several NCAA records, including single season rushing and all-time rushing. He won two consecutive Harlon Hill Trophies, awarded to the best playing in the NCAA Division II; tied for first place in Division II career scoring; and is the second player in collegiate history to score more than 100 touchdowns. In 2008, Woodhead began his NFL career with the New York Jets and signed with the New England Patriots in 2010. His contract with the Patriots currently extends through the 2012 season.

SKECHERS Fitness’ campaign with Woodhead is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing for SKECHERS lifestyle and fitness footwear.

Launched by SKECHERS Fitness Group, the SKECHERS Resistance collection includes lightweight running and training footwear that utilizes Shape-ups patented technology. From the explosive and efficient ProSpeed to the maximized support and cushioning of ProResistance to the lateral protection and hybrid performance of ProTR, many SKECHERS Resistance styles include a Kinetic Return System to deflect impact forces and convert energy into forward motion. SKECHERS Fitness footwear for men and women is available in sporting goods, department and specialty athletic stores worldwide.

*Sporting Goods Intelligence, June 21, 2010