Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.
We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”
An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.
We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!
If there’s one thing an iconic drummer needs after wrapping up a two-month tour…it’s a little relaxation. Unless of course you’re the legendary Ringo Starr where downtime might be difficult to come by. Fans around the world recently got their first listen of Postcards From Paradise—Ringo’s 18th solo album and the first to feature a track written and recorded with his current All Starr Band. For Ringo that means a busy promo schedule and a lot of time on his feet when comfort can make or break a day.
That’s why Relaxed Fit footwear from Skechers is such a perfect match for the world famous musician. With a soft Skechers Memory Foam insole, these shoes feel amazing at every step and offer the looks to coordinate with rockstar style. Ringo somehow found time to shoot a new commercial for Relaxed Fit and you can see it first right here! As you’ll see—when Ringo mentors the greenest of drummers, it all starts with the shoes.
And as if this guy wasn’t cool enough already, Ringo will be inducted into the Rock and Roll Hall of Fame by Paul McCartney with The Award for Musical Excellence on April 18.
Let us know what you think of the new commercial in the comments! And don’t forget to pick up Ringo’s new album Postcards From Paradise available now from Universal Music Enterprises.
Last week we offered you a sneak peek and now it’s finally here! Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now! All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer. As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it. With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.
Do you want to rock a #SkechersDemiStyle look? The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon! Sign up here to be notified so you can be among the very first to own a pair.
Now that you’ve seen Demi’s commercial, let us know what you think in the comments!
We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week! To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model. #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato! Are you ready? We can’t wait!
Photo credit: Rob Shanahan
We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.
Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.
After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.
You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!
All of you The Voice fans have something big to cheer about: the show’s Season 5 winner Danielle Bradbery is about to cover the globe as the new face of SKECHERS! The 17-year-old singing sensation is hitting a high note with a Spring 2014 TV and print campaign for BOBS from SKECHERS, the charity footwear line that just passed the six-million-pair donation mark for helping kids in need.
Danielle’s been on a rapid rise: with more iTunes hits than any singer in The Voice history, her Top 20 Country Songs hit The Heart of Dixie in July, a new self-titled debut album and appearances everywhere from Rolling Stone to People’s Ones to Watch party. She’s a perfect inspiration for the BOBS movement and young women everywhere, and we’re so excited to have her as part of the SKECHERS team.
One of the world’s most successful charity footwear brands, the year-round BOBS collection now has two big names behind the line for women, men and kids: Danielle joins celebrity ambassador Dancing with the Stars host Brooke Burke-Charvet, whose huge popularity has driven millions to the collection since its 2011 launch.
We’re excited that two of our veteran all-stars—Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban—will remain on the team representing our Relaxed Fit® from SKECHERS footwear line.
Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic – I love these shoes!”
Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot. (Watch it here.)
Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. (Watch it here.) On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”
Watch for more with SKECHERS from these two in the year to come!