Celebrities in SKECHERS

MEGHAN TRAINOR SIGNS ON WITH SKECHERS

We’ve been holding a secret for a little while now…a second* pop sensation will be teaming up with Skechers!  Meghan Trainor, who everyone knows from her six-times platinum single “All About That Bass,” will be appearing in a global campaign for Skechers set to launch later this year!

In case you’ve been vacationing on Mars and don’t know Meghan Trainor, here’s a little background—the multi-instrumentalist independently released three albums by the time she turned 17. While still in high school, she was discovered by a Nashville publishing company and started writing tracks for hot country artists like Rascal Flatts and Hunter Hayes.

Now signed with Epic Records, Trainor followed last year’s mega-hit single “All About That Bass” with her debut album, Title, which entered the Billboard 200 album chart at #1 when it was released earlier this year.  The album’s second single, “Lips Are Movin,” has been certified two-times Platinum and the third single, “Dear Future Husband,” is platinum.

Meghan can currently be seen performing live at dates across the United States on her MTRAIN Tour. We pulled her aside for a few minutes to get her thoughts on the announcement and this is what she had to say:

I’m very excited to work with Skechers! I’m proud to get behind a company that celebrates style and being true to yourself! The shoes are SO comfortable and stylish too. I know my fans will love this campaign.

Watch this space for the latest behind-the-scenes details on the #MTrainSkechers campaign as they become available!  And don’t forget to follow Meghan on Instagram, Twitter and Facebook as well!

*Don’t worry, Lovatics, Demi remains a major face for Skechers and we’ll be announcing exciting news that you’ll love in the weeks ahead!

MARIANO RIVERA PROVES HE’S A RELAXED FIT ALL-STAR

Legendary New York closer Mariano Rivera may have retired in 2013 but the future Hall of Famer still has his head in the game as the latest Skechers sports icon representing Relaxed Fit! We were on the scene last month during Rivera’s debut Skechers commercial shoot at a stadium just outside New York City.

Check out this behind the scenes video to hear Mariano’s advice for young players who are passionate about succeeding in the sport.

And here’s a sneak peek of the new fun spot starring Mariano that will premiere during tonight’s All Star game airing on FOX.  It takes a lot of work to break in a new glove. Relaxed Fit footwear from Skechers includes a soft Skechers Memory Foam insole that feels comfortable instantly without any break in period at all!

Are you ready for some fun insight from the shoot? As you could tell in Mariano’s behind-the-scenes interview, the ground is wet in the stadium! While a bit of light rain was always in the forecast, we didn’t expect the torrential downpour that the skies unleashed upon our set that day. It might have ended up being a literal wash if not for some quick thinking by our writers, crew and Mariano himself. The iconic pitcher knew how to stay relaxed during the delay and we built a second fun spot around that concept that you’ll see soon.

Check out the shoes on our website and watch for more from Rivera and Relaxed Fit in the months ahead!

SUGAR RAY LEONARD ENTERS THE RING FOR SKECHERS

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Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.

We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.

We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!

RINGO MENTORS IN NEW SKECHERS COMMERCIAL

If there’s one thing an iconic drummer needs after wrapping up a two-month tour…it’s a little relaxation. Unless of course you’re the legendary Ringo Starr where downtime might be difficult to come by. Fans around the world recently got their first listen of Postcards From Paradise—Ringo’s 18th solo album and the first to feature a track written and recorded with his current All Starr Band. For Ringo that means a busy promo schedule and a lot of time on his feet when comfort can make or break a day.

That’s why Relaxed Fit footwear from Skechers is such a perfect match for the world famous musician. With a soft Skechers Memory Foam insole, these shoes feel amazing at every step and offer the looks to coordinate with rockstar style. Ringo somehow found time to shoot a new commercial for Relaxed Fit and you can see it first right here! As you’ll see—when Ringo mentors the greenest of drummers, it all starts with the shoes.

And as if this guy wasn’t cool enough already, Ringo will be inducted into the Rock and Roll Hall of Fame by Paul McCartney with The Award for Musical Excellence on April 18.

Let us know what you think of the new commercial in the comments!  And don’t forget to pick up Ringo’s new album Postcards From Paradise available now from Universal Music Enterprises.

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DEMI’S COMMERCIAL PREMIERE

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Last week we offered you a sneak peek and now it’s finally here!  Demi Lovato’s debut Skechers Sport with Memory Foam commercial is premiering right now!  All you #Lovatics out there should check out the brand new spot for a glimpse into the life of your favorite singer.  As you’ll see, people may call Demi unique but in the end everyone is different and Skechers gets it.  With fun and colorful looks, Skechers Sport with Memory Foam is the super comfortable footwear that lets you be you.

Do you want to rock a #SkechersDemiStyle look?  The colorful Flex Appeal – Pretty Please style that Demi wears in the commercial will be available very soon!  Sign up here to be notified so you can be among the very first to own a pair.

Now that you’ve seen Demi’s commercial, let us know what you think in the comments!

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

SKECHERS SIGNS RINGO STARR

Photo credit: Rob Shanahan

Photo credit: Rob Shanahan

We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.

Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.

After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!

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