All of you The Voice fans have something big to cheer about: the show’s Season 5 winner Danielle Bradbery is about to cover the globe as the new face of SKECHERS! The 17-year-old singing sensation is hitting a high note with a Spring 2014 TV and print campaign for BOBS from SKECHERS, the charity footwear line that just passed the six-million-pair donation mark for helping kids in need.
Danielle’s been on a rapid rise: with more iTunes hits than any singer in The Voice history, her Top 20 Country Songs hit The Heart of Dixie in July, a new self-titled debut album and appearances everywhere from Rolling Stone to People’s Ones to Watch party. She’s a perfect inspiration for the BOBS movement and young women everywhere, and we’re so excited to have her as part of the SKECHERS team.
One of the world’s most successful charity footwear brands, the year-round BOBS collection now has two big names behind the line for women, men and kids: Danielle joins celebrity ambassador Dancing with the Stars host Brooke Burke-Charvet, whose huge popularity has driven millions to the collection since its 2011 launch.
We’re excited that two of our veteran all-stars—Hall of Fame quarterback Joe Montana and billionaire entrepreneur Mark Cuban—will remain on the team representing our Relaxed Fit® from SKECHERS footwear line.
Joe Montana, now signed through 2015, takes a trip to the boardwalk in his recently wrapped SKECHERS TV ad that hits the airwaves in Spring 2014. Montana’s daughter Elizabeth also appears in the campaign alongside her famous father. “It’s great to carry on this relationship and I know I can keep delivering for the team,” said Montana, who began his partnership with SKECHERS in 2010. “It was a fun experience working with my daughter on set and I think people will love how the finished campaign turned out. Relaxed Fit footwear is comfortable and classic – I love these shoes!”
Now an integral member of the SKECHERS team, Montana constantly impresses with his unrelenting talent and ability to stay totally relaxed under pressure—something he illustrated stopping a crime-in-progress in his currently airing Relaxed Fit TV spot. (Watch it here.)
Renowned for owning the Dallas Mavericks and his role as a Shark on ABC’s Shark Tank, Mark Cuban proved his value to the team in his humorous Relaxed Fit footwear commercial about skinny jeans. (Watch it here.) On his contract extension through 2014 Cuban noted, “I always stick with brands I love, so I’m excited to be on this team for another year.”
Watch for more with SKECHERS from these two in the year to come!
SKECHERS USA, Inc. today announced that the Company’s second commercial airing Super Bowl weekend will feature two of the greatest 49ers players to ever grace the gridiron: Hall of Fame quarterback Joe Montana and Hall of Fame safety Ronnie Lott. Premiering Saturday, February 2 on ESPN2’s College All-Star Challenge, and again on Super Bowl Sunday with an abbreviated spot during the second quarter, the Skechers Relaxed Fit commercial uses humor to showcase how Montana stays cool under pressure wearing Relaxed Fit footwear.
Joe Montana appears in the SKECHERS Relaxed Fit commercial debuting Super Bowl weekend. (Photo: Business Wire
Launching the day before the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII, the new commercial will reunite the legendary Hall of Famers on-screen in a humorous spot that highlights Relaxed Fit’s memory foam footbed, roomier fit and instant comfort.
The new spot is the latest in a series of Relaxed Fit ads that star America’s sports icons; previous commercials have featured Montana, legendary Hall of Fame Los Angeles Dodgers Manager Tommy Lasorda, and Dallas Mavericks owner Mark Cuban. A natural extension of relaxed fit jeans, Relaxed Fit footwear has become one of SKECHERS‘ most successful men’s footwear collections and will soon expand into women’s footwear.
SKECHERS will also debut a commercial during the second quarter of Sunday’s Super Bowl for the Company’s new performance running shoes, Skechers GOrun 2.