BOBS launched the back-to-school season with its very own cross-country tour!

We had a great time trekking east and west this fall to give more than 40,000 pairs of new shoes to students in need – partnering with some leading retailers and charities to help school districts and organizations in cities like Baltimore, Philadelphia, Lancaster PA, San Jose, Coeur d’Alene, Spokane and beyond. It was so rewarding and fun to see thousands of kids loving their new shoes and personalizing them at our decorating stations. Check out the pics below!

Thanks for your huge support, and for continuing to help so many kids in need.


We’re thrilled to share that BOBS has passed the 12-million-pair mark for new shoes donated in the US and around the world – and we’re so excited to see our shoes lifting so many kids’ spirits around the globe.

Our latest stop: Cincy Sports Fest in Covington, Kentucky, where we partnered with Shoe Carnival and K.I.D.S./Fashion Delivers to donate more than 1,200 pairs of BOBS to local kids in need. It was a great day for baseball fans: with legendary Pete Rose on-hand to sign autographs, and Cincinnati’s Florence Freedom mascots helping the kids paint their new shoes at decorating stations. Thanks to CEI Sports Inc. and the Northern Kentucky Community Action Commission, the families also enjoyed complimentary passes to the baseball convention, along with the Covington Bicentennial Celebration and ferris wheel.

We’re so excited to share every new season of BOBS, knowing that each new collection means more shoes for you and more chances for all of us to give shoes to kids everywhere. Thanks for all of your help since BOBS started… here’s to the next million!


‘Tis the season to give… Skechers and Zappos got into the spirit with a holiday party and donation event for Las Vegas children in need.

The December event was in partnership with Variety Early Learning Center Las Vegas and K.I.D.S./Fashion Delivers, and was packed with holiday festivities that included 200 new pairs of BOBS shoes for boys and girls, decorating stations where they could customize their new shoes and holiday ornaments, and a surprise visit from Santa Claus who passed out toys to the kids!  What a great way to celebrate the holidays, and to give shoes that kids can enjoy all year long.


It’s wonderful when you can celebrate a milestone that supports kids around the world. Today is that day for us: since BOBS from Skechers started in 2011, we’ve officially donated more than 10 million pairs of new shoes to children in need.

Looking back at BOBS’ history, it’s thrilling and moving to absorb what an incredible impact the brand has had in just a few years. Many children have never had a pair of new shoes, or are wearing shoes that are much too small or too big for their feet. Now kids in more than 30 countries have new shoes because of your support: from boys and girls across America who gather at donation events for a pair, to children in Guatemala, Haiti, Uganda, the Philippines and beyond.

Thanks to our non-profit partners for making all of this possible, and to our retail partners for putting their stores and hearts behind BOBS in order to maximize our impact. And most of all, thanks to all of you for buying BOBS over the past few years: your generosity has made millions of children smile.

The giving continues. Let’s reach new milestones together with BOBS at and in stores everywhere. Learn more about the BOBS story at and on Facebook.



As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!



When the BOBS from SKECHERS program began in 2011, we wanted to do what we could to help children that needed footwear.  We never expected it to become the hugely successful movement that it is today. Three short years later and we’ve crossed the NINE MILLION PAIR milestone! It’s truly incredible and we’re humbled by the impact that this program has had on children around the world. While we’re proud of the achievement, our mission continues with ongoing donation events. In fact, two events this past week in Nebraska City, Nebraska, and Evansville, Indiana, resulted in over 1,200 more kids receiving a new pair of shoes. Check out the pictures from the events as we march onward to 10 million pairs donated and beyond!


By the end of summer, SKECHERS will have thrown 20 events with 13 different key accounts, providing more than 97,000 pairs to children in need across the United States so far in 2014. Recent or soon to happen events include Indianapolis seen in the video above with 1,000 pairs donated at the Colts training facility; a huge 27,500 pair donation at the Detroit Zoo; 1,376 pairs in Cumberland, MD; as well as fun events for kids featuring shoe decorating, snacks and more in Sacramento, Jacksonville, and Naples, FL. Additionally, the first international account event was held in Winnipeg, Canada in May with 3,000 pairs donated to kids. All told, over 8.7 million pairs have been donated around the globe since 2011. Make a difference for kids with BOBS!


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