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About SKECHERS

SKECHERS outfits the world with more than 3000 lifestyle and performance footwear styles for men, women and kids.

SKECHERS GORUN NAMED MOST INNOVATIVE: Official Shoe of Top U.S. Marathoner Meb Keflezighi Receives Multiple Accolades from Running Press

SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.

Skechers GOrun

“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”

Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.

Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

SKECHERS Launches New Facebook Page for Performance Fans!

Check out the new SKECHERS Fitness Facebook page and stay up-to-date on all things fitness!

Want to stay up-to-date on all things fitness? Check out the new SKECHERS Fitness Facebook page – your one-stop destination for fitness news, tips, events, product info and more!

Whether you’re a new gym member or an elite athlete, SKECHERS Fitness page has something for everyone. Like our page, share us with your friends, and stay tuned for the latest on SKECHERS Fitness!

Can’t get enough of SKECHERS on Facebook? After you’ve become a fan of SKECHERS Fitness page, run on over to our regular SKECHERS page and “like” us to see the latest photos of celebs in SKECHERS, exclusive promotional offers, and more!

SKECHERS Presents Iraq War Veteran Troy Yocum with More Than $120,000 in Support of the Active Heroes Foundation

The SKECHERS Foundation presents a check for $122,285 to Troy Yocum for the Active Heroes charity foundation at the company’s flagship store in Manhattan Beach, California.

SKECHERS USA, Inc. today announced that it raised more than $120,000 for military families through its nationwide network of SKECHERS retail stores. The 2011 fundraising drive was in support of Iraq War veteran Troy Yocum’s Hike for Heroes campaign, which raised awareness and funds for military families in need as the former soldier walked across America.

“I’m extremely grateful that SKECHERS stepped up to provide vast exposure to this important cause,” began Troy Yocum, who was joined by his wife Mareike for part of his 7,880 mile journey. “Many military families in need will benefit from the donations made by the SKECHERS Foundation and SKECHERS customers across the country – many of whom many not have known about this cause if they hadn’t been informed about the donation opportunity in SKECHERS’ retail stores.”

“Troy Yocum is an inspiration to men and women of all ages,” began Michael Greenberg, president of SKECHERS. “After bravely serving his country in Iraq, this selfless man is now devoting his life to helping the families of his fellow soldiers who risk their lives to protect our freedom. I was extremely moved by Troy’s story, and felt compelled to help his cause through SKECHERS’ vast network of retail stores. Our loyal customers felt inspired to make donations to Troy’s campaign, and we’re extremely proud that SKECHERS raised such a large amount of funds to support military families.”

The SKECHERS Foundation will make this fundraising achievement by presenting a $122,285 check to Yocum for the Active Heroes charity foundation at the footwear company’s flagship retail store in Manhattan Beach, Calif., on Thursday, January 5.

Since the Hike for Heroes campaign began in April 2010, Troy has raised more than one million dollars for the Active Heroes foundation. His journey will continue as long as U.S. military families require assistance. Troy and Mareike plan to hike another 1,500 miles in 2012 through National Forests and at special events from coast to coast, with the ultimate goal of raising $5 million to directly benefit military families in need.

Experience Natural Flex Movement with SKECHERS GOwalk!

Introducing a new way to GO with SKECHERS Fitness. The perfect athletic cool-down footwear, SKECHERS GOwalk is an easy slip-on that weighs nearly nothing, yet gives you ultimate comfort with a natural, barefoot feel just like the SKECHERS GOrun shoe.

SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection.  The GOimpulse sensors on the sole are placed to offer ideal support and comfort.  And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear.  SKECHERS GOwalk is available in several colors, with even more coming soon.  Try on a pair of SKECHERS GOwalk and you will feel the difference!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

Fitness Friday with Brooke Burke!

Brooke Burke and her BFF and hairdresser at the 2011 SKECHERS Pier to Pier Friendship Walk in Manhattan Beach, California.

Hey SKECHERS Fans, it’s that busy time of year again, with lots of parties, lots of food and hardly any time! This holiday season, I’m all about working out more to balance the decadence of the holiday festivities. Try to knock out your workouts in the morning so you have the rest of your day for family and fun, energized for all the celebrating ahead! I just heard a medical study that Americans put on seven lbs. between Thanksgiving and New Years, and they only take off four lbs. of it in the new year – my goal is to stay fit and defy the odds!

With a hectic work schedule and busy household, it’s not always easy to make time for yourself, let alone the gym. Bring A-List Trainer, Greg Joujon-Roche into the privacy of your own home – let’s do it together this year, you and me. I promise I can change your body.

Do you have a good friend that will hold you accountable for your workouts, but keep you laughing at the same time? Having a workout buddy really helps to keep you on track and stay motivated. It’s great to watch yourself and your loved ones reach their fitness goals.

I know a lot of you are waiting until January 1st to start your new fitness regimen, but who needs New Year’s Resolutions? Let’s start today! Check out my post on my website ModernMom.com called Screw New Year’s Resolutions.

Thanks SKECHERS for letting me host Fitness Friday, can’t wait to see what 2012 holds.

Post written by: Brooke Burke

Brooke Burke is an actress, author, model, host of Dancing with the Stars, and most importantly mother of four.  As a member of the SKECHERS team, Brooke takes fitness seriously, and has released two work-out videos.

Mark Cuban, a SKECHERS GOrun Fanatic?

Mark Cuban seems to be the newest and most excited fan of SKECHERS® GOrun.   SKECHERS® GOrun works to elevate the natural running experience, allowing runners to interact with and respond to practically any surface.  SKECHERS GOrun features an efficient mid-foot strike design and GOimpulse sensors for enhanced sensory feedback.

According to Mark, “If you can’t get the best performance ever out of these shoes, you shouldn’t be running.”

Click to Watch Mark Cuban on Extra TV

Click to Watch Mark Cuban and SKECHERS GOrun on Extra TV

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