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SKECHERS outfits the world with more than 3000 lifestyle and performance footwear styles for men, women and kids.

SKECHERS Announces Celebrity Hosts for Fourth Annual Pier to Pier Friendship Walk Presented by Nickelodeon: Tommy Lasorda, Brooke Burke-Charvet and Denise Austin support children with special needs and education

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that legendary Hall of Fame baseball manager Tommy Lasorda, Dancing with the Stars co-host Brooke Burke-Charvet, and fitness expert Denise Austin will host the fourth annual SKECHERS Pier to Pier Friendship Walk on Sunday, October 28. Each celebrity shares a long history with SKECHERS; Lasorda – a loyal friend of the Company for many years – will appear in a new SKECHERS ad campaign later this fall, and both Burke-Charvet and Austin have supported the Company’s footwear collections as celebrity endorsees.

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS President Michael Greenberg with celebrity hosts Tommy Lasorda, Brooke Burke-Charvet and Denise Austin. (Photo: Business Wire)

SKECHERS is anticipating 10,000 participants at this year’s Pier to Pier Friendship Walk, which is presented by Nickelodeon, and will aim to surpass the $600,000 fundraising total from 2011. Since its 2009 launch, the walk has raised $1.2 million to help retain vital educational programs, maintain smaller class sizes, upgrade school technology, as well as support The Friendship Circle – a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social programming.

“We are thrilled that Tommy, Brooke and Denise are hosting this year’s walk and devoting their time to help the SKECHERS Foundation raise awareness and funds for these important causes,” said SKECHERS president Michael Greenberg. “Schools rely on this additional funding to maintain valuable programs that are constantly threatened by budget cuts, and the Friendship Circle creates a life-changing environment that not only helps children with special needs, but also influences teen volunteers to become caring mentors who give back to the community. These children are the future of our nation, so it’s crucial that we step up and provide the financial support they need to succeed.”

“When I participated in last year’s SKECHERS Pier to Pier Friendship Walk, it made such a dramatic impact on me that I was compelled to return this year and show my support,” said Brooke Burke-Charvet. “These kids are truly inspiring, and watching them join together to save our schools and support children with special needs is such a great example for other communities across the country. I hope people recognize what SKECHERS has accomplished through the Pier to Pier Walk, and it compels them to show support for this important cause at a national level.”

Traveling from the Manhattan Beach Pier to Hermosa Beach Pier and back, the 3.4-mile walk will include performance from local school bands, cheerleading teams and free activities for the entire family. The Pier to Pier Walk will also be followed by the 22nd annual World Famous Pumpkin Races at the Manhattan Beach Pier.

Individuals, families, team leaders and team members can register online at skechersfriendshipwalk.com or by mail for $25. Registration at the Manhattan Beach Pier on the morning of the event is $30. Registered participants will receive a commemorative SKECHERS Pier to Pier Friendship Walk t-shirt, goody bag and complimentary water and drinks along the walk route. For those who cannot participate, donations will also be accepted until the day of the walk; event sponsors and volunteers are also welcome to participate.

 

Skechers GObionic Named Editor’s Choice: Performance Footwear Line Receives Accolades from Runner’s World UK

SKECHERS USA, Inc., a global innovator of performance footwear, today announced that the new zero-drop Skechers GObionic ultra-minimal running line has been named “Editor’s Pick” in the October 2012 issue of Runner’s World UK.

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

Skechers GObionic ultra-minimal running shoe (Photo: Business Wire)

The accompanying review notes that “Testers loved everything about it, especially the flexibility, responsiveness, low weight and perceived springy feel.”

“Following our Skechers GOrun line being declared ‘Most Innovative’ by Competitor magazine earlier this year, we’re thrilled that the running press continues to give accolades to our performance footwear,” began Michael Greenberg, president of SKECHERS. “The positive feedback we’re receiving on Skechers GObionic illustrates how we’re finding success by leveraging our unique pioneering technology as the foundation for an expanding collection of performance product.”

Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.

In addition to Skechers GObionic, the Company recently introduced Skechers GOrun ride, which offers enhanced cushioning for elevated comfort and support; Skechers GOwalk, a comfortable walking shoe constructed with performance materials; plus Skechers GOtrain, a workout shoe built for added stability and control. From the track to the gym, with additional categories launching soon for the trail and golf course, the Skechers GO platform will meet the needs of athletes at every level and ability across multiple sports and activities.

Men’s and women’s styles from the entire Skechers Performance footwear collection are available in sporting goods, department and specialty athletic stores around the world.

SKECHERS Launches New Relaxed Fit Footwear Collection with Mark Cuban, Joe Montana and Tommy Lasorda

SKECHERS USA, Inc., a global leader in lifestyle product and innovator of performance footwear, today announced that the Company has signed marketing agreements with Mark Cuban, Joe Montana and Tommy Lasorda for the global launch of its new Relaxed Fit from SKECHERS™ footwear collection for men: a line inspired by the popularity of relaxed fit jeans and designed to offer stylish looks with a roomier construction and enhanced cushioning.

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

Mark Cuban films a commercial for the new Relaxed Fit from SKECHERS footwear collection. (Photo: Business Wire)

As part of a worldwide multi-platform agreement which includes print, in-store, online and social media, each endorsee will star in his own unique television commercial for the new SKECHERS collection. Designed to reflect their unique personalities, the commercials will use Mark Cuban’s popularity, Montana’s ability to remain calm under pressure and Lasorda’s spirited character to showcase Relaxed Fit’s wide range of features: from its fashionable appeal to its comforting, spacious design. The spots will run consecutively, starting with Mark Cuban’s initial launch of the collection this Fall.

“In any new business I enter, whether it’s sports or another venture, the key is to always stay relaxed and keep your cool – and these Relaxed Fit shoes are exactly what I need. They feel and look incredible,” said Mark Cuban, who is owner of the NBA Champion Dallas Mavericks and Landmark Theaters, a technology mogul and co-founder/chairman of the AXS TV cable network. “I love getting behind great ideas that I’m really passionate about – and the moment I tried these on, I knew that every guy would want these shoes.”

“Mark, Joe and Tommy are three sports legends promoting an idea that’s inspired by the ingenuity of relaxed jeans: product that doesn’t just offer more comfort, but looks great as well,” said Michael Greenberg, president of SKECHERS. “Guys want their shoes to feel roomy without making their feet look wide – and Relaxed Fit shoes are designed to offer this kind of comfort with a more stylish design. Plus, with these power players in professional basketball, football and baseball backing this new brand, we’re confident that Relaxed Fit footwear is going to strike a chord with guys everywhere.”

Relaxed Fit from SKECHERS is Cuban’s and Montana’s second endorsement for the SKECHERS brand; both previously starred in Super Bowl spots for the Company.

SKECHERS Foundation and Tommy Lasorda Host Children with Special Needs at Dodger Stadium

SKECHERS Foundation, a SKECHERS organization designed to support families and communities in need, announced that it partnered with Hall of Fame manager Tommy Lasorda to host a day at Dodger Stadium on August 1 for members of the Friendship Circle, an organization dedicated to nurturing and inspiring the special needs community. The event included 100 children with special needs and their families, and five children with special needs were given the opportunity to join Lasorda down on the field with the current Dodger players before the first pitch.

The Dodgers event launched a community-wide campaign for fourth annual SKECHERS Pier to Pier Friendship Walk – a Nickelodeon-sponsored Southern California event that raises funds for The Friendship Circle and education. Lasorda has co-hosted the Walk since its launch in 2009 and will co-host the 2012 Walk on October 28.

The Friendship Circle has a special place in my heart. These kids give such joy and love, they can people’s lives. I know they’ve changed mine,” said Lasorda. “I’m so excited to take them to the place I love – and I can’t wait to be part of our next walk. The Pier to Pier Friendship Walk makes such a big difference for these kids every year, and for education too. I’d love for everyone at our games to join us and walk for our kids!”

“Going to a baseball game was one of my favorite memories as a kid – and there’s nothing like doing it with Tommy himself!” added Michael Greenberg, president of SKECHERS. “This is a day that these kids will cherish for the rest of their lives – and I’m so grateful to Tommy for helping us make this a reality, as well as all the years he’s hosted the Walk. It’s such a great way to tell baseball fans and our community about this event.”

An extension of the SKECHERS Foundation, the SKECHERS Pier to Pier Walk gathers donations for Friendship Circle projects such as teen mentorships, support groups and programs for children with special needs and their families, as well as equipment, salaries, and supporting materials for compromised schools. For more information about the SKECHERS Pier to Pier Friendship Walk and the SKECHERS Foundation, please visit http://www.skechersfriendshipwalk.com

SKECHERS GORUN NAMED MOST INNOVATIVE: Official Shoe of Top U.S. Marathoner Meb Keflezighi Receives Multiple Accolades from Running Press

SKECHERS USA, Inc., a global leader in the footwear industry, today announced that its groundbreaking Skechers GOrun performance footwear received Most Innovative accolades from two major running magazines. The “2012 Spring Shoe Review” in the April issue of Competitor named Skechers GOrun the Editor’s Pick for Most Innovative new running shoe. And the May/June issue of Women’s Running declared Skechers GOrun a “Most Innovative Award Winner”.

Skechers GOrun

“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”

Skechers GOrun is the official shoe of America’s top marathoner, Meb Keflezighi. Meb wore the shoes when setting new personal records as the first American to cross the finish line in the 2011 NYC Marathon and when winning the 2012 Houston Trials. Meb will once again be wearing Skechers GOrun footwear when we represents the United States on the world’s biggest stage in London this summer.

SKECHERS is building on its success in minimal running with launches this summer of Skechers GOrun ride – a running line with enhanced cushioning, Skechers GOtrain – a workout shoe built for added stability and control, and Skechers GObionic – a zero-drop ultra-minimal running shoe. With these new lines, the Skechers Performance Division will equip athletes from the track to the gym, with additional categories planned for the trail and golf course.

Designed by the Company’s Advanced Concepts Team with consultation by elite runners like Meb, Skechers GOrun promotes a mid-foot strike and features GOimpulse sensors for a flexible and responsive running experience. The minimalistic line has a low 4mm heel drop and with Resalyte(TM) cushioning weighs in at just 6.9 ounces (size 9 men’s) and 4.9 ounces (size 6 women’s). Skechers GOrun is available in sporting goods, department and specialty athletic stores, and SKECHERS stores around the world.

Help Mr. Quiggly and SKECHERS Win the Online Race after the Big Game!

After another whole season of tackles and touchdowns, the 46th annual Big Game is upon us again. While some are looking forward to parties, snacks and cheering on their favorite football team, others are eagerly anticipating a game chock-full of memorable and creative commercials. In fact, 25.8% of viewers who watched the Big Game in 2011 thought the commercials were the most important part of the event.*

Whether you’re tuning in for the game or the ads, check out SKECHERS’ commercial at the two-minute warning of the first half to see the outcome of Mr. Quiggly’s big race. And remember, after you’re done rooting for Mr. Quiggly (and your favorite football team), visit Facebook’s AdMeter, Twitter’s AdScrimmage, YouTube’s AdBlitz or Hulu’s AdZone, and help SKECHERS win the online race for best commercial.

Watch the clip below to catch a sneak peek of SKECHERS’ latest commercial featuring Mr. Quiggly:

*Farfan, Barbara. “2011 Super Bowl Consumer Survey Results: Shopping, Spending, Commercial Viewing”; http://retailindustry.about.com/od/statisticsresearch/a/superbowlsurvey.htm

SKECHERS Launches New Facebook Page for Performance Fans!

Check out the new SKECHERS Fitness Facebook page and stay up-to-date on all things fitness!

Want to stay up-to-date on all things fitness? Check out the new SKECHERS Fitness Facebook page – your one-stop destination for fitness news, tips, events, product info and more!

Whether you’re a new gym member or an elite athlete, SKECHERS Fitness page has something for everyone. Like our page, share us with your friends, and stay tuned for the latest on SKECHERS Fitness!

Can’t get enough of SKECHERS on Facebook? After you’ve become a fan of SKECHERS Fitness page, run on over to our regular SKECHERS page and “like” us to see the latest photos of celebs in SKECHERS, exclusive promotional offers, and more!

SKECHERS Presents Iraq War Veteran Troy Yocum with More Than $120,000 in Support of the Active Heroes Foundation

The SKECHERS Foundation presents a check for $122,285 to Troy Yocum for the Active Heroes charity foundation at the company’s flagship store in Manhattan Beach, California.

SKECHERS USA, Inc. today announced that it raised more than $120,000 for military families through its nationwide network of SKECHERS retail stores. The 2011 fundraising drive was in support of Iraq War veteran Troy Yocum’s Hike for Heroes campaign, which raised awareness and funds for military families in need as the former soldier walked across America.

“I’m extremely grateful that SKECHERS stepped up to provide vast exposure to this important cause,” began Troy Yocum, who was joined by his wife Mareike for part of his 7,880 mile journey. “Many military families in need will benefit from the donations made by the SKECHERS Foundation and SKECHERS customers across the country – many of whom many not have known about this cause if they hadn’t been informed about the donation opportunity in SKECHERS’ retail stores.”

“Troy Yocum is an inspiration to men and women of all ages,” began Michael Greenberg, president of SKECHERS. “After bravely serving his country in Iraq, this selfless man is now devoting his life to helping the families of his fellow soldiers who risk their lives to protect our freedom. I was extremely moved by Troy’s story, and felt compelled to help his cause through SKECHERS’ vast network of retail stores. Our loyal customers felt inspired to make donations to Troy’s campaign, and we’re extremely proud that SKECHERS raised such a large amount of funds to support military families.”

The SKECHERS Foundation will make this fundraising achievement by presenting a $122,285 check to Yocum for the Active Heroes charity foundation at the footwear company’s flagship retail store in Manhattan Beach, Calif., on Thursday, January 5.

Since the Hike for Heroes campaign began in April 2010, Troy has raised more than one million dollars for the Active Heroes foundation. His journey will continue as long as U.S. military families require assistance. Troy and Mareike plan to hike another 1,500 miles in 2012 through National Forests and at special events from coast to coast, with the ultimate goal of raising $5 million to directly benefit military families in need.

Experience Natural Flex Movement with SKECHERS GOwalk!

Introducing a new way to GO with SKECHERS Fitness. The perfect athletic cool-down footwear, SKECHERS GOwalk is an easy slip-on that weighs nearly nothing, yet gives you ultimate comfort with a natural, barefoot feel just like the SKECHERS GOrun shoe.

SKECHERS GOwalk allows you to interact with and respond to practically any surface, while offering the additional benefit of real-world protection.  The GOimpulse sensors on the sole are placed to offer ideal support and comfort.  And the shoe flexes and twists to help you walk naturally. They’re perfect for post-workout cool-downs, fitness walking and everyday casual wear.  SKECHERS GOwalk is available in several colors, with even more coming soon.  Try on a pair of SKECHERS GOwalk and you will feel the difference!

Written by: Tim the Shoe Guy

Tim is the web merchandising manager for SKECHERS and has years of experience selling running and athletic shoes for other retailers.

Fitness Friday with Brooke Burke!

Brooke Burke and her BFF and hairdresser at the 2011 SKECHERS Pier to Pier Friendship Walk in Manhattan Beach, California.

Hey SKECHERS Fans, it’s that busy time of year again, with lots of parties, lots of food and hardly any time! This holiday season, I’m all about working out more to balance the decadence of the holiday festivities. Try to knock out your workouts in the morning so you have the rest of your day for family and fun, energized for all the celebrating ahead! I just heard a medical study that Americans put on seven lbs. between Thanksgiving and New Years, and they only take off four lbs. of it in the new year – my goal is to stay fit and defy the odds!

With a hectic work schedule and busy household, it’s not always easy to make time for yourself, let alone the gym. Bring A-List Trainer, Greg Joujon-Roche into the privacy of your own home – let’s do it together this year, you and me. I promise I can change your body.

Do you have a good friend that will hold you accountable for your workouts, but keep you laughing at the same time? Having a workout buddy really helps to keep you on track and stay motivated. It’s great to watch yourself and your loved ones reach their fitness goals.

I know a lot of you are waiting until January 1st to start your new fitness regimen, but who needs New Year’s Resolutions? Let’s start today! Check out my post on my website ModernMom.com called Screw New Year’s Resolutions.

Thanks SKECHERS for letting me host Fitness Friday, can’t wait to see what 2012 holds.

Post written by: Brooke Burke

Brooke Burke is an actress, author, model, host of Dancing with the Stars, and most importantly mother of four.  As a member of the SKECHERS team, Brooke takes fitness seriously, and has released two work-out videos.

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