Author Archives for SKECHERS


SKECHERS outfits the world with more than 3000 lifestyle and performance footwear styles for men, women and kids.


It’s that spooktacular time of year… Halloween’s one of our favorite holidays! There’s nothing better than seeing costumed kids racing down the sidewalks at night, scaring and screaming door-to-door as they load up on massive amounts of candy.

Here are our Skechers Kids merchandisers’ top picks for spooking and sparkling on Halloween. All are perfect for brightening up kids’ costumes (and are nice for lighting the way as night falls) as well as great styles for dressing up all year long. Check out these four popular looks (presented by none other than our favorite spaniel Poppy in three adorable costumes)!


Poppy As: Pumpkin Delight

The Shoe: Twinkle Wishes – Enchanters

Every little fashion-forward girl needs something shiny and bright to complete her Halloween outfit.  Skechers provides trend-right styles with signature lighted features that will fit perfectly with fun girly costumes. Twinkle Wishes are the “perfect fit” for a beautiful princess in a fancy gown on her way to a ball! This is a very pretty sneaker with light-up toe caps – and what makes it extra special is the magical sound that comes out of the star-shaped speaker. Just touch your toes together and whimsical music fills the room! Vibrant pastels, glitter details and satin materials make Twinkle Wishes the perfect comfy sneaker to play dress up in. This style’s also perfect for fun fairies, elegant ballerinas and enchanting mermaids.


Poppy As: Baby Jaws

The Shoes: Magic Lites: Street Lightz – Vroom and Twinkle Toes – Shuffles – Mysticals (at select Skechers stores)

Nothing can stop him from trick or treating when he’s wearing Magic Lites – Street Lightz – Vroom! Whether your little one’s dressing up as a firefighter, animated superhero or lil’ demon, this versatile style is perfect for blazing a trail in a lot of different costumes. With the translucent sole and blinking colorful lights, he’ll be easy to spot in the dark. Every pair lights up with four different colors – two on each shoe! And the easy slip-in, single-strap feature makes putting them on a snap.

One little girl costume that’s always a favorite every year is the traditional witch. A great witch outfit needs a few elements to complete the look:  a broom, pointy hat and of course, the perfect pair of shoes. Twinkle Toes – Shuffles – Mysticals are the ideal choice! This classic black sneaker has sparkly pink stars, a rock glitter strap, fun buckle details and pretty satin bungee laces that make it witch-perfect. Plus its signature rhinestone toe caps help light up a fun-filled night.  And the slip-on design means less time tying laces, and more time lighting up the path to Halloween fun!


Poppy As: Lil’ Lobster

The Shoe: Hot Lights – Damager II – Adventure

This year, your kiddos can navigate through the night with this Hot Lights Adventure shoe.  With a functioning compass and a built-in color-changing flashlight, these cool camo sneaks will have your little explorer ready for any Halloween adventure! The front light switches from white to colors at the touch of a button – and they’re built rugged with lots of grip on the sole for your little one to treasure hunt, any time of year! Light up Halloween night with Hot Lights Adventure by Skechers.

Ready to start scaring? Keep an eye out for our upcoming Halloween contest on Facebook and Twitter… Check back in on Friday for the details!


BOBS launched the back-to-school season with its very own cross-country tour!

We had a great time trekking east and west this fall to give more than 40,000 pairs of new shoes to students in need – partnering with some leading retailers and charities to help school districts and organizations in cities like Baltimore, Philadelphia, Lancaster PA, San Jose, Coeur d’Alene, Spokane and beyond. It was so rewarding and fun to see thousands of kids loving their new shoes and personalizing them at our decorating stations. Check out the pics below!

Thanks for your huge support, and for continuing to help so many kids in need.


October is Breast Cancer Awareness Month – and every year, we look forward to releasing new product designed to honor the fight against breast cancer. This year, we’ve released a limited edition series of Skechers GOrun and Skechers GOwalk shoes along with apparel from our Skechers Performance offering.

We’re very proud to be part of this fight – to support the crucial work of the American Cancer Society, and be part of the journey that will make this tragic disease a thing of the past.

CPP17950_2015_BCA_REVISED_8 25X10


TV bingers unite! In celebration of the recent Emmys and the start of fall, we asked our team what they’re catching up on this season – and now have a new slew of shows that we can’t turn off. Whether you’re looking for your next screen fix or an old favorite, check out this list for some great ideas.

Lara: Parks and Recreation. I think I watched all seven seasons in the span of a weekend.  The show guarantees laughs with every episode – I wish Leslie Knope was running for president!  And that Chris Pratt is a fox!”

JD:Modern Family – fun times with the family you always wanted…”

Gina:American Horror Story.  I can’t watch it by myself so I wait and make my boyfriend watch it with me.”

James: “Joss Whedon’s cult masterpiece, Buffy the Vampire Slayer. With 144 episodes – plus another 110 if you add on spin-off series Angel – this is a long haul binge that will get you through all the cooler months ahead.”

Nestor: House of Cards. The show highlights powerful people’s worst impulses to remain in political power… while fictional, there are hints of reality. There are plenty of plot twists, it moves quickly and it doesn’t drag on.”

Thomas: “Currently binge watching Ancient Aliens. I really like how ridiculous the show is.”

Claudia: Last Man on Earth. The main character Phil is the guy you love to hate but can’t stop watching. He’s such a jerk! Can’t wait to watch the next season and find out what shenanigan he gets himself into.”

Akane: “Anything HooplaKidz. The perfect channel for binging videos all over your toddler when she’s squirrely and out of control! Great songs that little kids love, and a great break for tired parents.”

Marcella: The Office! I love the private conference room where they let you know how they’re really feeling, and all the crude/witty humor. It’s uncomfortable to watch, but Michael Scott (Steve Carell) makes it impossible for you to hate him.”

Melissa: Fixer Upper on HGTV… Chip Gaines (That’s all I have to say). Actually anything HGTV… they’re all pretty cute!”

Alisa: Friends! This classic is always my go to on a happy, sad, or sick day. Monica, Chandler, Rachel, Ross, Joey and Phoebs have me laughing out loud every single time.”


We’re excited to share with all the Lovatics out there that Demi has returned for an all-new Skechers photo shoot! After her recent fantastic “Cool for the Summer” single and video success, she’s back on-set getting started on the next phase of her ongoing Skechers campaign!  We shot and filmed at a loft space in Downtown L.A.. The space was visually as cool as her hit single, but the weather brought record-breaking heat that made the shoot a bit of a struggle in the old non-air-conditioned building. But with her adorable dog Batman on set to keep her company, Demi was a trooper and we were all rewarded at the end of the day with a beautiful roof-top sunset backdrop for the final few shots.

It feels really great to support a company that I actually love and wear. I have a ridiculous amount of pairs of Skechers in my closet. What I love about these shoes is they are very, VERY comfy.


As you know, Demi Lovato has been the face of Skechers women’s footwear since last year and now you can go behind the scenes with her in this exclusive video! She shares her thoughts on Skechers and the new campaign and offers insight on how changing her personal lifestyle over the last year influenced her fifth studio album, Confident, releasing on October 16.

Be on the lookout for Demi’s new print ads appearing in your favorite magazines in the months ahead! And of course the new campaign will extend to television—so check back for insider behind the scenes updates on an exciting new Skechers commercial starring Demi that’s set to premiere in time for the Holiday season!  Look for the #SkechersDemiStyle collection to grow with cool, new top secret styles that will be revealed soon!

How do YOU wear #SkechersDemiStyle?  Let us know in the comments!


Week 1 winner: @lcprize

Week 1 winner: @lcprize

From Mount Rushmore to the Aran Cliffs in Ireland, we loved seeing all the places you traveled with Skechers this summer.  You’ve helped illustrate how the signature comfort found in every pair helps to make Skechers an amazing travel partner at any destination.

Last Shoecation Sweeps Post 2

Each of our ten #ShoecationSweeps winners received a travel prize pack that included a pair of Skechers, sunglasses, a DK Eyewitness Travel Guide, and a cooling mask and sunscreen from Peter Thomas Roth!  Take a look at more of the winners below:

Several of our international Skechers partners also held this contest. Below are more great Skechers #ShoecationSweeps entries received around the world!

Thanks to all who entered! Check out even more travel pictures on our “all around the globe” Pinterest board. And if you weren’t able to participate, our monthly contest continues–tag us in your pics with #SpottedInSkechers for more chances to win!  Follow us on Instagram, Twitter and Facebook to stay up to date on all our products and contests. And go behind-the-scenes through stories via our SKECHERSUSA account on Snapchat!



Huge respect for Sugar Ray Leonard. The legend joined us in LA a few weeks back to shoot his new Skechers commercial, and put every one of us to shame: at 59, he can fly through a jump rope and whip out punches faster and harder than any of us. The man’s got such incredible discipline and focus on everything he does… truly inspiring.

Sugar Ray may be retired from boxing, but the word is just not in his vocabulary. With his commentary for NBC Sport’s Premier Boxing Champions series, support for children’s charities and the Sugar Ray Leonard Foundation, which raises funds to find a cure for Type 1 diabetes, Sugar Ray’s heart is as big as his fight.

Check out Sugar Ray’s moves in the new commercial, and wait for the moment at the end when he throws a tongue-in-cheek jab at Floyd Mayweather, Jr. for thinking he could actually beat the legend in his prime. After seeing him in action, we’re putting our money on Sugar Ray.


%d bloggers like this: