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About SKECHERS

SKECHERS outfits the world with more than 3000 lifestyle and performance footwear styles for men, women and kids.

DESIGNER INSIGHT: INSPIRED IN CHINA

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As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!

-LW

SKECHERS PIER TO PIER FRIENDSHIP WALK RAISES OVER $1.1 MILLION

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This Sunday’s SKECHERS Pier to Pier Friendship Walk broke a new donation record: raising more than $1.1 million for kids with special needs and education! Rallied by celebs like Ellen K, Brooke Burke-Charvet and Tommy Lasorda, the event drew a crowd of 11,000 to the Manhattan Beach Pier to walk for our kids.

Over the years, the Walk’s impact has been huge: in the six years since it started in 2009, it’s raised more than $4 million – becoming So Cal’s biggest charity event for these children.

And it’s not just So Cal: the Nickelodeon-sponsored event is having a national and viral impact, with the SKECHERS Foundation’s plans to donate $250,000 in scholarships to students across the country – plus the walk’s first-ever #P2PSteelSports Selfie Challenge with donor Steel Sports, which raised an extra $25,000 for the cause.

Other celebs who attended the walk include Kelly Brook, X-Factor‘s Sweet Suspense, Sean Ryan Fox, Ella Anderson, Riele Downs, Brittany Underwood, Hayden Byerly, Ashely Argota, Gavin Macintosh, Merit Leighton, August Maturo, Rowan Blanchard, Terrell Ransom Jr., Marlowe Peyton, Jessi Malay, Scheana Shay, Megan Goodman and Ali Levine.

Funds go to The Friendship Circle organization for children with special needs, and to education foundations in support of schools. Learn more at skechersfriendshipwalk.com or on Facebook.

SKECHERS NAMED COMPANY OF THE YEAR

We’re proud to announce that Skechers has been named 2014 Company of the Year by the leading trade publication Footwear News in its annual FN Achievement Awards. This incredible honor is thanks to our fans across six continents that have made Skechers the success that it is today.

Footwear News named Skechers GO as Brand of the Year at the awards in 2013 and we first won the top award in 1998. Skechers president Michael Greenberg reflected on how we’ve evolved in the years since:

“16 years later Skechers is a different brand and company. We have redefined our brand with innovative lines that make comfort stylish, and our global sales driven by our in-demand footwear—coupled with this Company of the Year recognition—is a testament to the entire organization that has made this happen, as well as our supportive partners around the world.”

This recognition comes on the heels of three consecutive record quarters for Skechers with the company on track set an annual record in 2014. We are proud of what we’ve done this year but it’s merely the beginning! Thank you again everyone—we couldn’t do it without you!

BLOG TAKEOVER: TILDEN STYLES THE LARAMIE

I’ve partnered up with Skechers to show off the versatility of their Laramie boot. As the weather cools down, durable footwear becomes a MUST when consideration of keeping your feet warm & dry comes to mind. There’s nothing worse than the misery of cold feet. However, many boots can’t live up to the functionality and aesthetic status us women need – you either get a pair that’s comfortable but ugly or drop-dead chic yet do absolutely nothing for you.

Now boots like these are not meant to be worn to a formal event but that doesn’t mean you have to resort to them for cold stricken situations only. As the typical combat boot we all love and adore, the Laramie encompasses that style but keep your feet warmer than the average combat.

Look 1:  Plaid Dressing

This look takes the best aspects of fall – when the weather is just changing and is still warm enough to sport a dress – and makes them approachable for an everyday outfit. The Laramie takes the style of the combat boot and when paired with the red plaid flannel & scarf, the dress itself takes a whole new perspective. Personally, I feel coziest in oversized tops and big scarves. Matching these favorites with a not-so-typical dress choice makes it all the more easy going.

Look 2:  Blue Collar

With high necks come multiple variations of cardigan and coat layering, which also means the art of keeping warm is of the essence. This weather also allows for the practice of making a durable ankle boot appear more sophisticated. How is this accomplished? When paired with structured & longline pieces as well as black jeans, this boot matches a more than casual style while still taking on the wear and tear of a New York minute.

Look 3:  Denim Approach

I live for casual days and when I can dress relaxed, it’s all the better. Comfort and chic don’t always go hand in hand, so it’s important to match structure opposite to oversized on top/bottom. These boots work as great substitutes for my everyday flats, completely covering my foot and allowing for a wool sock to peek out – a fall trend many of us like to indulge in with our boots of choice.

Read Tilden’s blog at tobebright.com. Check out and like @ToBeBright on Facebook and Instagram. Follow @tilllbee on Twitter and see what she’s pinning on Pinterest.

SKECHERS SPOOKTACULAR

 

Halloween’s right around the corner! Gear up to scare with 10 fun facts about Fright Night:

  1. Got samhainophobia? It’s a fear of Halloween.
  2. Legend has it that Ireland is Halloween’s birthplace.
  3. The first jack-o-lanterns where made from turnips.
  4. Trick-or-treating became popular in the US in the 1800s, when children would play mischievous pranks.
  5. Since the 1950s, the holiday has been about costumes and candy.
  6. The largest-to-date pumpkin was announced this year in Mainz, Germany at 2096 pounds.
  7. Half of all kids want chocolate for Halloween.
  8. Lucky them: it makes up about 75% of a trick-or-treater’s booty.
  9. It isn’t just the US! Kids now trick-or-treat in Canada, Australia, and Western Europe.
  10. Legend has it that if you wear your clothes inside out and walk backwards on Halloween, you’ll see a witch at midnight.

Fun facts: RealSimple, RandomHistory, NBC News

Are you ready to spook on Halloween night? Give your costume an extra glow in SKECHERS Kids light-up shoes! They’re a great way to light up the night (and stand out on the dark streets). SKECHERS has dozens of light-up styles to choose from, from Magic Lites and Super Hot Lights for boys to bright boots and sparkling Twinkle Toes for girls. You can find your favorite pair at skechers.com or a SKECHERS store near you.

 

SKECHERS SIGNS RINGO STARR

Photo credit: Rob Shanahan

Photo credit: Rob Shanahan

We’re thrilled to announce that the world’s most famous drummer—Ringo Starr—will be bringing his legendary talents and style to SKECHERS where he’s set to appear in the global marketing campaign for our SKECHERS Relaxed Fit footwear.

Ringo’s campaign will kick off with a new television spot that follows the humorous tone that has become a signature of our popular series of Relaxed Fit footwear commercials. Up until now, the series has focused on celebrities from the sports world including Joe Namath and Pete Rose, as well as Mariano Rivera in ads coming early next year. Now we’re shifting to the music world and we can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit.

After more than a half century in the music industry, Ringo has released 17 solo albums and continues to tour the globe with his All Starr Band. Ringo is also known for his philanthropy and his involvement with the anti-violence #peacerocks campaign through the David Lynch Foundation being one recent example that led to his winning at the GQ Men of the Year Awards for his humanitarian work.

You’ll have to wait until Spring to see Ringo’s SKECHERS campaign, but stay tuned for more details in the months ahead!

THE SKECHERS PIER TO PIER FRIENDSHIP WALK IS BACK!

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SKECHERS returns to the Manhattan Beach Pier on Sunday, October 26 to walk for children with special needs and education! Celebrity host Ellen K of On Air with Ryan Seacrest will join TV personality Brooke Burke-Charvet and Hall of Fame baseball manager Tommy Lasorda at the event – along with X-Factor’s Season 3 trio, Sweet Suspense. We’re aiming to top last year’s $1 million donation milestone by teaming up with Steel Sports for the new #P2PSteelSports Selfie Challenge: Steel Sports will donate $5 for every walk selfie posted! Since its start, the SKECHERS Pier to Pier Friendship Walk has raised nearly $4 million for schools and The Friendship Circle, which supports children with special needs. Register and learn more at skechersfriendshipwalk.com or on Facebook and Twitter.

Brooke Burke-Charvet pier to pier

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