Big news for SKECHERS! Demi Lovato, multi-platinum selling recording artist and actress, has signed on to represent SKECHERS, and will appear in global marketing and social media campaigns through 2016. Lovato, known for hit singles, “Give Your Heart a Break”, “Heart Attack” and “Neon Lights”, will make her first official appearance in a new SKECHERS television commercial and accompanying print campaign launching later this year.
Demi had this to say about signing on with the SKECHERS team, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
The global SKECHERS footwear marketing campaign featuring Demi will extend across television, print and online platforms so be sure to keep an eye out for her upcoming campaigns!
*Image courtesy of Rankin