SKECHERS USA, Inc. a global leader in the footwear industry and the number two athletic footwear brand in the United States*, today announced that it has signed a two-year marketing agreement with the New England Patriots running back Danny Woodhead to endorse the SKECHERS Fitness footwear collection. The football star will represent the Company’s high performance footwear and apparel lines in a worldwide multiple-medium marketing campaign.
Woodhead’s endorsement will include two product lines that he will use to prepare for the upcoming NFL season: SKECHERS Resistance ProSpeed running shoes and ProTR training shoes, SKECHERS Fitness styles designed with the ground-breaking SmartShoe mid-foot strike technology for serious athletes and active enthusiasts.
“From the moment I tried the new SKECHERS Resistance products, I could feel a difference in the way my body responded during training,” said Woodhead. “The new Resistance footwear is lightweight, yet continues to challenge your muscles, and provide support and cushioning. I’m excited to wear SKECHERS and enhance my training regimen with this revolutionary new footwear.”
“Danny’s athleticism and dedication are truly inspiring, and we’re thrilled to have an elite NFL athlete training in the new SKECHERS Resistance products,” said SKECHERS president Michael Greenberg. “SKECHERS has truly evolved into a performance footwear brand, and Danny’s presence in our upcoming marketing campaign is a testament to the success of our fitness products.”
Woodhead’s NFL “Cinderella Story” began at Chadron State College in Nebraska, where he set several NCAA records, including single season rushing and all-time rushing. He won two consecutive Harlon Hill Trophies, awarded to the best playing in the NCAA Division II; tied for first place in Division II career scoring; and is the second player in collegiate history to score more than 100 touchdowns. In 2008, Woodhead began his NFL career with the New York Jets and signed with the New England Patriots in 2010. His contract with the Patriots currently extends through the 2012 season.
SKECHERS Fitness’ campaign with Woodhead is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing for SKECHERS lifestyle and fitness footwear.
Launched by SKECHERS Fitness Group, the SKECHERS Resistance collection includes lightweight running and training footwear that utilizes Shape-ups patented technology. From the explosive and efficient ProSpeed to the maximized support and cushioning of ProResistance to the lateral protection and hybrid performance of ProTR, many SKECHERS Resistance styles include a Kinetic Return System to deflect impact forces and convert energy into forward motion. SKECHERS Fitness footwear for men and women is available in sporting goods, department and specialty athletic stores worldwide.
*Sporting Goods Intelligence, June 21, 2010