SKECHERS CELEBRATES WELLNESS WEDNESDAYS

It’s a new year, and we’re thinking about wellness. The chance to take charge of your life and make it healthier overall – in mind, body and spirit.

Millions of people make resolutions, but we’re taking a different state of mind this year: one that will last for the long haul and inspire healthier choices for years to come.

At Skechers, our team is inspired by this wellness philosophy. We support each other’s progress through on-site yoga and workout classes, running groups during lunch and after work, and health fairs that encourage better choices at the office and at home.

We’d like to invite you to be part of our journey to better health in 2015. For three Wednesdays in January, we’re running the Skechers Wellness Wednesday Sweepstakes: we’re giving away two pairs of Skechers Sport shoes every week, one for men and one for women. Share a picture of yourself in Skechers, tell us your favorite workout routine, and you could start the year in a new pair of Skechers Sport shoes.

Enter to win here, and tell us how 2015 will be your year for wellness!

Sweepstakes runs through 1/28/15; no purchase necessary to enter. Approximate retail value of each prize: $80. Odds of winning depend on number of eligible entries received. Click here for complete rules.

SPIRIT OF GIVING: BOBS HOLIDAY PARTY FOR LAS VEGAS CHILDREN

‘Tis the season to give… Skechers and Zappos got into the spirit with a holiday party and donation event for Las Vegas children in need.

The December event was in partnership with Variety Early Learning Center Las Vegas and K.I.D.S./Fashion Delivers, and was packed with holiday festivities that included 200 new pairs of BOBS shoes for boys and girls, decorating stations where they could customize their new shoes and holiday ornaments, and a surprise visit from Santa Claus who passed out toys to the kids!  What a great way to celebrate the holidays, and to give shoes that kids can enjoy all year long.

SKECHERS SHINES AT FNAA 2014

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The brightest stars of the footwear industry gathered on December 3 in New York City for the 2014 Footwear News Achievement Awards ceremony where Skechers won the Company of the Year award. Television personality and longtime Skechers spokesperson Brooke Burke-Charvet praised the company’s charitable efforts as she presented the top award to Skechers president Michael Greenberg.

Check out Brooke Burke-Charvet and Michael Greenberg in this black carpet video from the event.

As an exciting follow up on the FNAA win, Skechers was also recently nominated for three Footwear PLUS awards including running, brand of the year, and an additional nod for company of the year! For a complete list of nominees and to cast your vote for Skechers, go here!

DESIGNER INSIGHT: THE KEEPSAKES MEADOW BOOT

Designer: URSULA

Collections: Skechers women’s casual lifestyle brands, including Modern Comfort, women’s boots and Skechers Cali divisions

Years at Skechers: 18

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What is the inspiration behind this style?

I was inspired to design this boot while shopping for a big, cozy cardigan sweater to wrap around me and keep me warm… I thought it would be great to do a boot in a great sweater material to wrap your feet and legs in cozy knits.

How would you wear this style?

Over leggings or skinny jeans.

Where would you wear it?

Anywhere… for fashion or function.

What is the hottest color or trend in this collection?

There is a big woven trend right now… the sweater shaft has a woven look to it. Arctic fur and other soft tonal furs are also really popular.

Product details:

Patterns or materials on the boot?  Woven look sweater (knit) shaft, suede rand and heel to protect from weather.  Soft, tonal fur collar and upper shaft lining.

Closure details?  Rope tie-on collar with beads.

Boot lined? The upper shaft is lined with faux fur.

Comfort features? Skechers Memory Foam footbed.

SHOP THE SKECHERS HOLIDAY GIFT GUIDE!

Get a jump start on your holiday list with the Skechers 2014 Holiday Gift Guide – out now for the holidays!

Stocked with our most popular gift options for men, women and kids, our guide is an easy way to get the perfect gift for everyone you love – all in the comfort of your home. Can’t decide? Surprise them with a Skechers e-Giftcard… a great fit in any size!

Start shopping today – Standard Shipping for Christmas deliveries ends on Monday, December 15.

#SKECHERSDEMISTYLE BEHIND THE SCENES

We promised additional details would be coming soon and now we can finally share that Demi’s debut Skechers commercial is set to premiere next week!  To help tide things over through the Thanksgiving holiday for all the Lovatics out there, we’re thrilled to share another behind-the-scenes update from the commercial shoot. Check out the video to see new footage and hear thoughts from the pop star herself about the spot and the importance of being a role model.  #SkechersDemiStyle has already begun with a print campaign that started last month but things will really kick into high gear with the new commercial for Skechers Sport with Memory Foam footwear starring the one and only Demi Lovato!  Are you ready?  We can’t wait!

DESIGNER INSIGHT: INSPIRED IN CHINA

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As Fall 2014 arrived, and consumers started to stock up on cozy things, Skechers’ designers were already hard at work on Fall/Winter product lines for 2015. In fact, August was the start of our Fall/Winter development season. When development kicks into high gear, we’re dispatched all over the world to find the latest obsessions and market trends.

In September, I traveled with the BOBS team to Hong Kong, Beijing and several other cities in China to get inspired. We looked for new styles, details, materials and ornaments in stores, on the streets, and on local residents. Some of the most interesting ideas were found in the most inconspicuous places, such as stores in Hong Kong that were as big as the size of a typical closet in the US. With the BOBS customer in mind, we filtered through all the findings and applied our newfound inspiration to the next generation of footwear. Expect to see lots of SPARKLES next season!

One caveat,  it was 90+ degrees out in the southern part of China when we visited in September. Can you imagine being in sweaters and furs while its that hot and humid? Trust me, it’s not easy. That’s why we had to get a little silly and let our imaginations go extra wild in order to think up new products for next year!

I can’t wait for you to see the results of our trip in 2015!

-LW

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