SUGAR RAY LEONARD ENTERS THE RING FOR SKECHERS

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Skechers is staging the ultimate comeback: signing boxing great Sugar Ray Leonard for Relaxed Fit footwear! The legendary showdown will highlight the all-star fighter in a global marketing campaign across all media this fall.

We asked Sugar Ray about joining the Skechers crew, and he’s ready for a knockout campaign: “I love going toe-to-toe with the best – and I’m ready to put on a pair of shoes as comfortable as Relaxed Fit and go a few rounds for this brand.”

An American boxing icon for nearly 40 years, Sugar Ray’s talent and charisma has taken him from winning gold to 80’s Boxer of the Decade to the face of American boxing on TV: along with his upcoming Skechers campaign, he’s also delivering blow-by-blow commentary on NBC Sports’ Premier Boxing Champions series. He’s our first boxer to enter the ring in Relaxed Fit footwear, joining our “Hall of Fame” sports legends that have included Pete Rose, Joe Montana and Joe Namath, along with the world famous drummer Ringo Starr.

We can’t wait to share Sugar Ray’s new campaign with the world and have this great champ in our corner. Stay tuned for his first commercial later this year!

RINGO MENTORS IN NEW SKECHERS COMMERCIAL

If there’s one thing an iconic drummer needs after wrapping up a two-month tour…it’s a little relaxation. Unless of course you’re the legendary Ringo Starr where downtime might be difficult to come by. Fans around the world recently got their first listen of Postcards From Paradise—Ringo’s 18th solo album and the first to feature a track written and recorded with his current All Starr Band. For Ringo that means a busy promo schedule and a lot of time on his feet when comfort can make or break a day.

That’s why Relaxed Fit footwear from Skechers is such a perfect match for the world famous musician. With a soft Skechers Memory Foam insole, these shoes feel amazing at every step and offer the looks to coordinate with rockstar style. Ringo somehow found time to shoot a new commercial for Relaxed Fit and you can see it first right here! As you’ll see—when Ringo mentors the greenest of drummers, it all starts with the shoes.

And as if this guy wasn’t cool enough already, Ringo will be inducted into the Rock and Roll Hall of Fame by Paul McCartney with The Award for Musical Excellence on April 18.

Let us know what you think of the new commercial in the comments!  And don’t forget to pick up Ringo’s new album Postcards From Paradise available now from Universal Music Enterprises.

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TIME TO PLAY OUTSIDE

95521 BLLM_3For the last couple months, playtime has meant one of two things for many kids.  On one hand there’s the afternoons of bundled-up and boot-wearing adventures through the snow.  At the other end of the spectrum, there’s the warm indoor fun with toys and videogames.  Now the ice has melted off the playground and snow no longer covers the blacktop and grass fields. Spring sports and activities start kicking up and kids want to play outside more than ever. (And for those who don’t—maybe give them a gentle push at the door!) With the boots back in storage and last year’s shoes probably a size too small at this point, it’s a great time to check out the latest collection of lightweight Skechers Kids sneakers for boys and girls.

Every pair is super flexible and many styles even feature a soft Skechers Memory Foam insole for added comfort during all those countless hours of active play and sports. Designed with sporty athletic styling and cool, bright colors that make an impact, there’s sure to be a style that shows off your little one’s unique personality.

SPRING SANDAL SEASON STARTS NOW!

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After one of the toughest slogs through winter in memory, we couldn’t be more excited that our favorite season has finally returned. We love Spring for so many reasons. This is when everything about the world opens up in a sensory overload that makes you feel guilty staying inside. From the moment that first brave green bud breaks through, it’s a continuous assault of color and vibrant life that puts huge smiles on our faces.

How great is it to shed the heavy jackets and outer layers to feel that friendly sunshine again?  We look forward to the calming breeze of the season that carries the amazing scents of fresh blooming flowers and taste of fruit off the vine. Maybe it’s just the puffy white clouds creating contrast, but the sky looks bluer and cleaner and more pure this time of year than any other.

It’s a time for walks…for picnics…for relaxing on the lawn with a good book…and spending as much time as possible outside.  Best of all, it’s a time for sandals. Cute or chic, bright or bold—sandals open up the door to all the countless cool Spring looks that we’ve been waiting so long to wear.

Do you love the start of Spring as much as we do?  We’re celebrating this joyous annual event with the Skechers Hello Spring sweepstakes on Instagram.  Ten winners will receive a pair of Skechers sandals to kick off the new season in style.  It’s easy to enter!  Just take a pic or video that shows us what spring looks like in your neighborhood and post with #SkechersHelloSpring.  Sweepstakes ends March 28, 2015. For more details, follow @skechers on Instagram.

Check out our new sandals commercial below and find your perfect Spring pair at skechers.com.

BLOG TAKEOVER: CECILIA FALLS FOR FOAMIES

Today I’ve partnered up with Skechers to talk about the reasons why Skechers Foamies are the perfect shoes for kids, especially toddlers.

Reason 1: Machine Washable!

My son Zaden gravitates towards all things messy and isn’t afraid to get dirty – and it’s a pain to clean mud, sand, or even food off of his shoes. I LOVE that Skechers Foamies are 100% washable: it makes cleaning them that much easier and gives me peace of mind anytime Zaden’s shoes get dirty. I just throw them in the wash, let them air dry, and they are as good as new.

Reason 2: Bright Colors.

Zaden is at an age where he loves playing and interacting with other kids and doing his own thing. With Skechers Foamies’ assortment of bright fun colors, I love that it’s easy to spot my little guy when he is playing with friends and that I’m still giving him a little bit of space so he can grow and develop his social skills.

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Reason 3: Comfortable.

These shoes are designed so well and just by looking at them I can tell they are extremely comfortable. They have a full-length memory foam cushioned insole, and I know if Zaden could speak for himself he would say that makes all the difference. Whenever Zaden picks out his shoes, it is always one of his Skechers Foamies… always. ;)

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Reason 4: Easy to put on.

These shoes are so simple to put on. They aren’t slip-on shoes, but the next best thing: easy straps enable you to tighten or loosen the shoes to provide the perfect fit for your little one. It takes less than ten seconds for me to get Zaden in his shoes and out the door, which I love.

For more style tips from Cecilia, read her fashion and lifestyle blog at dearestlou.com. Follow @ceciliaharvard on Instagram and @dearestlou on Facebook, Twitter and Pinterest.

GET YOUR GAME KICKS ON

A new age of interactive footwear has arrived!  Introducing Game Kicks—the shoe that has a built-in memory game.  It’s the perfect way for kids to pass the time during long car rides, boring waits at the doctor’s office, or hanging out with friends. Game Kicks gives boys and girls a fun game to play everywhere they go. Check out the video and you’ll see how Game Kicks is simple to learn and easier to play.  Just start a game and watch the lights, remember what you see, and push the matching buttons in the same order!  Sound effects beep with each light and let you know when you miss. (Parents shouldn’t worry because the sound can be muted for times and places where quiet is required.)  Try to get a new high score every time.  Road trip to grandma’s house?   Play Game Kicks!   Long line at the amusement park?  Play Game Kicks!   Waiting for mom after school?   Play Game Kicks!  Forget to bring a portable game system?  Play Game Kicks!  As long as you’re wearing Game Kicks, the game is always with you.

 

I HEART SKECHERS

Love it or hate it, it’s Valentine’s Day. At Skechers, we’re expanding its meaning this year, asking the world: what’s your definition of love?

The day may be famous for red and romance, but there are plenty of other ways to imagine the “L” word: a long hug, your favorite song playing on the radio, a hot latte on a rainy morning. That new scarf that makes you feel amazing. Laughing so hard that you cry. And of course, your undying love for all things Skechers.

If you’re inspired to give your take on love, check out the Skechers Sweetheart Sweepstakes. We’re giving away 14 pairs of Skechers to people who’d like to tell us how they define love. Share yours, and you could win two pairs of Skechers for yourself and a special someone in your life. Just enter by tomorrow to win!

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